YouTube is Awesome!...Isn't it?
Here are a few statistics that are pretty incredible (as of Dec 2018):
» The first YouTube video was uploaded on 23 April 2005. Me at the Zoo shows co-founder Jawed Karim at the San Diego Zoo
» 400 hours of video are uploaded to YouTube every minute
» On average, there are 1,000,000,000 mobile video views per day
» Searches of “how to” videos on YouTube are growing 70% year on year
That last bullet is the one I’d like to focus on. It’s obvious we use YouTube for pretty much everything from learning to play the piano, to fixing our car, to speaking a new language, to really anything you’d like to know how to do and have the interest in searching. (I’ve used it for all of those in the last couple of months)
The problems with utilizing a resource like YouTube for training purposes are pretty simple and I’m sure you’ve experienced them to some degree.
First, how are you certain the information you are receiving in accurate? The answer is “you don’t”. What ends up happening is you search for the item of interest and then watch several different instructional videos, cross-reference the information that is presented, research it a bit more, and then decide which individual/channel/company is providing what seems to be the best information and then follow their instruction…..or you can just watch the video that YouTube returns to you at the top of the list, assume its correct, and then live with the results. Search, play, and pray is rarely a good plan.
The second issue we encounter is the clarity of the information and how it is delivered. If you’ve ever attempted to teach a friend or acquaintance a new skill, it’s rarely as easy as reciting steps 1 through 8 and then watching them master the process immediately. There are always differences in how the individual learns or absorbs information. Some of us learn better through doing, others just want a manual, others may need more specialized attention, and still some just need to see it once and they are good to go!
Finally, for all of the benefits you get from seeing someone via video performing a task or action, if the camera is at the wrong angle, or out of focus, or shaking, or too dark/light, etc. you lose a lot of that original intended benefit. You end up spending valuable time looking for a specific video that shows exactly how you replace widget A in your whoosamawhatchit model #4. You find model #3 but it’s a little bit different. There’s another video that describes the fix but doesn’t show it. You get the idea, and probably know exactly what I’m getting at.
Now, I’m not saying you can’t learn to grow great cannabis (or learn other skills) on YouTube, you can. What I am saying is that at the end of the day Home Grow Co. is going to do a significantly better job getting you up and running and ensuring you have a successful, pleasurable, and productive experience.
But YouTube is free!!!! That it true, but so are opinions. I’ve done more than my fair share of grow video searches and viewing on YouTube. I’ve found some great resources but I’ve also fallen out of my seat laughing (or maybe it was shock) at some of the asinine things ‘Growers’ have put out there. Everything from out of control over watering, to incorrect temps/humidity, to totally wrong light cycles. These are super basic fundamentals that we cover in lesson number one. Just for reference you never water until you have runoff, unless you are flushing at the end of your grow. 3 gallons of water into a 5 gallon soil pot is ludicrous and counterproductive on multiple levels. We want to keep our nutrients in the soil, not flush them out. I’ll digress.
At the end of the day YouTube can be a great resource if you do your homework, are willing to invest the time and energy to locate and validate the information you are consuming, and have a good recovery plan if things don’t work out the way you expected.
I would encourage you to take a look at our financial breakdown of a grow to see how and where Home Grow Co training can actually save you money.